Jeffrey Rossen, Founder & Head Honcho

It all started with Koi...

When Jeff was 12 years old, he raised Koi from eggs in an aquarium. Once the eggs hatched, his parents allowed him to build his first pond. Jeff spent five years rebuilding and perfecting the pond before launching his first business, Atlantic Landworks. A few years – and several ponds and gardens – later, Jeff graduated from Virginia Tech with a degree in Landscape Technology. Upon graduation, Jeff worked for the DC area’s two largest landscape companies, absorbing as much information about landscaping and customer service as he could. This knowledge formed the strong foundation on which he built Rossen Landscape. Jeff currently sits on the board of directors of the MD-DC-VA Landscape Contractors Association. In his free time Jeff enjoys spending time with his wife, 3 boys, and menagerie of plants and animals. Piddling around in his pond with a beer remains one of his favorite things to do in addition to fishing, snowboarding, and playing basketball.

Favorite Plant: Tiger Eyes Sumac

To read more about Jeff's story visit this link:


Jason Navon, Integrator

Given his pollen allergies, Jason never expected to find himself working in the landscape industry. However, in 2010 his high school buddy, Jeff Rossen, called and asked for help. After nearly a decade at PricewaterhouseCoopers (PwC), Jason hung up his tie and rolled up his sleeves to get dirty at Rossen Landscape. Jason’s knack for numbers, propensity for problem-solving, and enthusiasm for efficiency immediately added value at Rossen Landscape, which earned Jason a number of “hats.” He joined to lead the financial function, but quickly played an integral role in the operations of the business ensuring seamless integration among (and within) each major function of the business (i.e., sales, operations, finance). Jason has built out the business processes at Rossen Landscape to create a system that allows Jeff’s vision to flourish.

Jason currently serves on the board of the Virginia Society of Certified Public Accountants (VSCPA). He lives with his wife in Arlington, Virginia. They enjoy traveling, being active (e.g., soccer, pilates, snowboarding, rollerblading, pickleball, etc.), and decompressing on the couch with bad reality tv.

Favorite Plant: Succulents (They are low maintenance and don’t trigger his allergies.)

Sales Team


Francine Rossen, Sales Manager

Originally from South Africa, Francine’s family moved to Virginia Beach when she was a child. At the age of nine she met Jeff Rossen, and the two have been together ever since. Francine left a successful sales career to raise their children but now that the youngest is in school, Francine is thrilled to return to the workforce and help Rossen Landscape grow. Francine is available to help resolve any sales-related questions.

Favorite Plant: Gerber Daisy


April Sullivan, Senior Design & Sales Consultant

April first met Jeff in college where she was working on a degree in horticulture with an emphasis on small business management. It made perfect sense then for her to join Rossen in 2012 as the enhancement manager. Today, as the lead designer and sales lead, April may be one of the first people you meet at Rossen. It’s her job to make sure you have an innovative and unique design that meets your needs as well as the needs of your landscape and budget. Existing clients are always welcome to contact April to discuss new needs.

Favorite Plant: Annuals & Tropicals


Sam Eashum, Design & Sales Consultant

Sam joins the team with over a decade of experience in the Green Industry. His love of nature led him to seek a fulfilling career outdoors in landscaping. While studying Landscape Design and Horticulture at The University of Delaware, he began his professional career working for one of the nation’s largest landscape companies. After several years gaining experience and insight on the installation and maintenance side, he began a career in design in Delaware and Pennsylvania before moving to Virginia in 2016. His favorite part of designing is helping clients transform their property to an inviting and relaxing space. When Sam isn’t helping to beautify yards, he enjoys spending time with his wife (A fellow Delaware Blue Hen), and their pets, traveling, and rooting for the Miami Dolphins. He’s looking forward to helping you in any way that he can!


Anastasia Tolstikhin, Designer

Anastasia discovered her love of art and nature through landscape painting at a young age. She went on to study landscape architecture at Virginia Tech and is now a part of the design/sales team at Rossen Landscape. Her job is to help clients discover their landscape needs and create beautiful, unique designs for each client. From your favorite colors to your favorite plants, she is ready to work with you to fashion your ideal landscape. In her free time, Anastasia enjoys cuddling with her dog, playing video games, and traveling to exotic destinations.

Favorite Plant: White Birch

Operations Team


Andrea Eastridge, Production Coordinator

Andrea grew up on a property with fruit trees, ornamental plants, and rose bushes, an area she describes as a “wonderland.” She was eager to combine her love of plants and gardening with her superior customer service skills to become the Production Coordinator for Rossen. Andrea is happy to assist you with any scheduling or maintenance questions or requests.

Favorite Plant: Lavender (Andrea has 19 lavender plants in her garden.)


Justin Labman, Project Manager

Justin is a native Virginian, who is thrilled to be making a living by managing the construction side of high-end landscaping. This move allowed him to turn his passion for the outdoors into a career. His love for the outdoors began in middle school, when he was in charge of mowing neighborhood yards. Following his service with the Marine Corps, he returned to the outdoors as a Wildland Firefighter. Working to save wildlife was an incredible journey, but a less harrowing career became a key objective. The building side of landscaping was ideal! It's with Rossen Landscape where he is able to work alongside great people, and transform a client's idea and a designer's drawing into realities. In his spare time, you will find him with his daughter at a Washington Nationals game or on the golf course.


Greg Parrish, Maintenance Operations Manager

Greg’s interest in the outdoors began at a young age as he would spend weekends at his family’s farm in the Culpeper area. Like a lot of landscape professionals, Greg began as a kid contractor mowing his neighbor’s lawns in Alexandria and eventually started working with a local company during weekends and summers between school. Over the past 5 years Greg has had various roles in the maintenance department at Rossen Landscape as he made his way to operations manager of the division.

Favorite Plant: Virginia Bluebells


Lauren Webster, Client Relationship Manager (CRM)

Lauren is excited to join Rossen Landscape and share her passion for beautiful landscapes with our clients. As a child she didn’t expect to end up in the green industry, but her mom always described Lauren as her “horse and flower girl” because she loved horses and was always making flower bouquets to give to everyone. Lauren attended Sandhills Community College for their renowned hands-on Landscape Gardening Program and enjoyed every second of it. While competing at the National Collegiate Landscape Competition, she met Rossen Landscape and decided to come intern with us, the rest is history in the making.

Favorite Plant: While Lauren has many favorite plants, her all time favorite are peonies because of her love for cut flowers.


Taylor McLean, Client Relationship Manager (CRM)

Taylor developed a passion for the natural world in his early 20’s, first by developing a dream of owning and operating a hydroponic farm. He was then offered the opportunity to work at a local hydroponic lettuce farm while enrolled in the Horticulture program at NOVA. Upon graduating from NOVA with suma-cum-laude honors and with a passion for controlled environment edible gardening, it all turned into an overall love for the green industry and anything to do with plants. With experience from working at Merrifield Garden Center where he developed a knowledge base of ornamental plants he is now glad to have found an opportunity with Rossen to apply myself. Diagnosing plant pests and diseases, formulating solutions and helping bring the beauty out of all of Rossen Landscape’s properties is something he has really been enjoying. As he is getting integrated into the CRM role, he looks forward to working with and meeting all of Rossen’s wonderful clients.

Favorite Plant: Summer Snowflake, they were one of the first flowers he ever planted from a batch of bulbs he bought in Scotland and they’re one of the first flowers to come up in the spring!


Adam Bucher, Procurement & Fleet Manager

Favorite Plant: Paperbark Maple


Rob Zolkiwsky, Lighting & Irrigation Technician

Rob grew up in Great Falls where he started in the green industry in 2003. Shortly thereafter he decided to dice deeper into the lighting & irrigation field and has been doing this work since 2007. From an early age Rob has always been into building and working with my hands, and at Rossen, taking care of the customer and doing the job right is always his number one priority.

Favorite Plant: Prickly Pear Cactus


Matt Carriker, Turf & Plant Care Agronomist

Matt was raised around the Pinehurst area in North Carolina which is best known for it's tall pine trees. Pinehurst is also called by many, the golf capital of the world. Matt's father taught him how to play the game of golf at the age of six. Since then, he has grown to love the game and even earned his Turf Management degree. After working at Pinehurst Country Club, Course No. 4, he decided to venture to Rossen Landscape to manage turf for the companies discerning clients.

Favorite Plant: Ginkgo Tree

Finance Team


Robin Flanigan, Accounting/Administration

Robin brought with her over 25 years of accounting experience when she joined Rossen Landscape in 2015. Robin believes her love of puzzles and putting all the pieces in place makes her the perfect fit to bring all the pieces together in the accounting department at Rossen Landscape. When not counting beans, she is spending time with family and friends. Robin is happy to assist you with any billing questions.

Favorite Plant: Shasta Daisies and Yellow Roses.